Welcome to
The Usual

A new destination for people who appreciate the good stuff.

We think travel can be a force for good.


We're uniting delicious, locally sourced food with an incredible design hotel experience. 


We aim to connect communities and inspire more conscious travel. A place where locals and travellers meet.

Join us. 

Meet, stay, eat & play.

Meet new friends in The U, our welcoming signature bar. Catch up over coffee or grab a drink with our favourite locals. Smash out a few hours of work in the Library, or get involved in one of our inspiring events in The Atelier. 



Cocktail hour and vegan bites



The Usual Rotterdam comfy couches in the lobby

This is the hotel you've been waiting for.

Like you, we believe it’s possible to travel more mindfully, without sacrificing style. We’ve considered the impact of your stay, so you can relax, eat, sleep, work, and play knowing that we are measuring the footprint of your time in our hotel and helping us contribute to the local communities of the cities you’ve come to enjoy.

No Train, No Gain.

Train travellers get 30% off their stay.

We love our conscious travellers and think they deserve something a little extra. Hop on board for this exclusive discount.

Show your train ticket at check-in to confirm your discount. Bookable for non-refundable stays until September 2024 exclusively on theusual.com. Don't miss out – this offer rides till the end of August.

We stand for something. Even when we're asleep.

usp icon

We're on it

We’re consistently looking for amazing new alternatives that require zero compromise on your side in terms of quality and style. From the high-quality mattresses in your room designed for circularity to the 90% vegetarian menu in our restaurant.

usp icon

We make everyone feel welcome

Our space is your space. A comfort zone for open-minded city visitors as much as locals. Our fun, inclusive events are inspired in collaboration with a variety of local experts.

usp icon

We serve up local favourites

There’s no better way to get to know a city than through food. We’ve made it our mission to work with the best local heroes when it comes to tickling your taste buds.

City tripping, reimagined.

Cocktail hour and vegan bites
Enjoy more, waste less

Hotel industry waste is a problem. We're collaborating with recycling companies, suppliers, and donation organisations to find creative solutions for reducing waste.

Our design

Our interior has been crafted around our Circular Program of Requirements. For example, the wood we use for our in-room furniture is from either FSC-certified managed forests or in the form of recycled woodchips used to make the base of our custom-made furniture.

Planting seedlings on our green roofs
Realising more biodiverse roofs

Before construction began in Rotterdam and Brussels, we conducted ecological surveys to best understand the birds, bees, and herbs that were most needed in our locations. Our roofs at these locations will be 70% covered in a mix of sedem moss, herbs, and a 5 meter square insect hotel.

70% locally sourced

70% of our food and beverage offerings are sourced from within 80 kilometres of our hotel locations in Brussels and Rotterdam.

View of The Makers Space and Co-working
The Good Floor

Approximately 50% of the floors in our social spaces are by The Good Floor and made of recycled plastics retrieved from rivers or recovered from industrial waste and plant-based oils. Meanwhile, our public hallways are carpeted with Tarkett's Circular Collection tiles which are made of a 100% recyclable DESSO EcoBase backing, contain 100% ECONYL® regenerated nylon yarn, and are Cradle to Cradle® Silver Standard certified.

Where first?
Find your Usual.

We’ve openned The Usual doors in two thriving cities – Rotterdam and Brussels. Whether you’re a city tripper, business traveller, or digital nomad, our locations and relaxed atmosphere make each stay with us the perfect place to connect and explore.

Community gathering at our bar

Be you with us.

Reimagining hotels from the inside out

We’re a tight knit crew of action-loving optimists. We’re also a really nice place to work. If you're kind, hardworking and conscientious – and enjoy taking care of others – get in touch with us. We want good people like you.

Keep me in the loop

*By signing up, you accept our Terms & policies